Data explosion, the countless new ways of using data to drive businesses, the necessity to digitize, and the Chief Data Officer are now yesteryear concepts.
Many companies are well underway on their crucial Digital Transformation journeys. Yet, very few are succeeding in effectively digitizing their customer or employee experiences, digitizing supply chains, or having analytics drive business decisions. A recent study by Harvard Business Review identified a decline in companies identifying themselves as data-driven. Only 31% of the companies surveyed identified themselves as data-driven in 2019 versus 37% in 2017.
So, why is this so difficult? Why are such mature and data-rich companies failing in their digital transformation efforts? Ironically, it is not technology. Instead, it is solely a lack of a holistic and comprehensive Enterprise Data Strategy.
A successful Enterprise Data Strategy resonates with strategic Business priorities. It is driven by Business outcomes, with financial, operational, technical and/or customer impact. A successful Enterprise Data Strategy tells the story the Business wants to tell, centered around Business value.
And that is where we come in. We are Enterprise Data Strategy Partners, a data-centric boutique consultancy that combines decades of experience delivering business value through data.